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  • Writer's pictureCaroline Trennepohl

Content pillars that sell: problem awareness, solution-oriented, experiential

Ready to level up your content conversion game? You already know we’re big proponents of value-driven content through education, entertainment and inspiration, but when it comes to the selling stage — we’ve gotta take a different approach. We’re talking about content pillars that sell. And yes, we mean SELL. 💰


When you’re ready to sell, the three key pillars you’ll want to focus on are: 1️⃣ Problem awareness: You know your audience’s gripes better than anyone, so speak to them! Identify their struggles, frustrations, and challenges, and offer solutions. This not only shows you understand them, but it also positions you as an expert who can help.

2️⃣ Solution-oriented: Speaking of solutions, it’s time to offer them up! Be clear, concise, and confident in how you present your offerings. Show your audience how your product or service can solve their problems and make their lives easier. 3️⃣ Experiential: Finally, it’s important to make your content experiential. What does that mean? It means taking your audience on a journey. Give them a taste of what it’s like to work with you or use your product. Share testimonials, case studies, or behind-the-scenes glimpses to make your brand more relatable and real. By focusing on these three content pillars, you can create content that not only resonates with your audience but also drives sales.


Yipee, partner. 🤠


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