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  • Writer's pictureTanya Kostetsky


And here are 6 hot fire flames stats to prove it 🤤

🤑ROI: According to the DMA, email marketing generates an average ROI of $42 for every $1 spent, making it one of the most cost-effective marketing channels. Cha-chiiiiing.

📈Reach: Statista reports that there were 4.03 billion email users worldwide in 2021, and that number is expected to reach 4.48 billion by 2024. #BOOYAH

👀Engagement: Campaign Monitor found that email has an average open rate of 17.92% and a click-through rate of 2.69%, making it one of the most engaging marketing channels. Yee-frickin-haw. 🤠

💌Conversion: HubSpot reports that email is the third most influential source of information for B2B audiences, and that email marketing can increase conversions by 50%. Siiiiick.

👥Segmentation: According to DMA, segmented and targeted emails generate 58% of ALL revenue. 🤯

🙌Brand Awareness: Constant Contact found that 81% of small businesses rely on email marketing as their primary customer acquisition channel. Talk about POWERFUL. 💥

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