How to choose the best content types for you
Something I get asked a lot is “HOW the f*ck do I know which content types I should use in my content strategy?!” 🤬
I get it — it can definitely be complicated & overwhelming to know which content types are gonna give you the most bang for your buck, especially when you started your biz NOT to be a content marketer, but rather to do whatever it is you love doing.
Believe it or not, the answer to which content types are best for you isn’t ALL about metrics and numbers.
Of course, it’s important to know where your audience is hangin’ out (remember our post from January 9? Maybe take a sec to revisit that one)
BUT, it’s also super important to know what’s going to work best for you and your team for the long haul, meaning…
⚡️ Where can you show up most consistently?
⚡️ Which platforms feel most authentic for your brand?
⚡️ Which content types feel most exciting to create?
Content marketing shouldn’t be seen as a “necessary evil” in your business — it should be FUN, lucrative, and rewarding, too — in more ways than monetary.
To have the best relationship with content marketing as possible, I always recommend starting with a slow burn 🔥 and mastering 2–3 content types MAX before adding more onto your plate.
Slow and steady wins the race, my frands. ✌️
Want more guidance on how to choose the best content types for your content marketing strategy? Get free tips & advice On The Haus!