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  • Writer's pictureTanya Kostetsky

Let’s talk about what makes QUALITY copy (not content, but copy — yes, there is a difference!)

Copywriting is more than just words on a page. It's about crafting a message that resonates with your audience and inspires action. ✍️💬

Quality copywriting means creating content that connects, engages, and converts — that's why it's so important to move away from traditional advertising methods that don't work on social media. You know what I’m talking about.

Here are a few cringe-worthy examples:

1️⃣ Using too much industry jargon: "Our synergy-driven solutions will streamline your workflow and maximize your ROI." Huh? Speak in plain language so your audience knows exactly what you're talking about, silly!

2️⃣ Being too pushy: "Don't miss out on this amazing opportunity! Buy now or regret it forever!" Yuck, bro marketer. Nobody likes feeling pressured into making a purchase.

3️⃣ Focusing on features instead of benefits: "Our product has a 3-inch screen and 16GB of memory." Great, but what does that do for me? Tell your audience how your product will improve their lives. By avoiding these common copywriting mistakes, you can create content that truly connects with our audience and drives results. 📈

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