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  • Writer's pictureCaroline Trennepohl

Listen, I know this one is a tough pill to swallow — especially if you’re someone who’s spontaneous and loves the adrenaline rush of not knowing what comes next. But the truth is…

… your audience is NOT a fan of inconsistency & unpredictability. 😅 We briefly chatted about this the other week when I gave you some tips on how to combat burnout with content creation, and it’s THAT important that I’m here to say it again: There really is more freedom with structure. “But TK, HOW is that possible?!”


More structure equals…

⚡️More thoughtful & effective content

⚡️More time freedom to dedicate to other areas of your business

⚡️More mental space for creative expression

⚡️Less time spent scrambling to get a post together

⚡️Less likely for dumpster fires to happen

⚡️Less headaches for you in the long run


I mean, it’s a win-win-win-win-win-win, don’tcha think?


So the next time you tell yourself you don't need to “waste time” planning out your content for the next month, or even the next week… Remember that future you (and your audience, and definitely your team if you have one…) will thank you for it. 🙌🏼

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