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  • Writer's pictureTanya Kostetsky

#realtalk: you’re NOT an influencer, but you could probably use one…

Updated: May 17

It’s #realtalk Friday, y’all. And today, we’re getting into the influencer convo. You might not be an influencer… BUT, you could definitely benefit from having one on your side. 🌟 💡

Didja know: Close to 75% of US marketers are tapping into influencers for their campaigns this year. 🤯 AND, that number is only going up. Why? Because influencers have built-in audiences who trust and follow them.

When an influencer recommends a product or service, their audience is more likely to take notice and give it a try. I know there are tons of stereotypes about influencers, like they’re…

👎Only interested in free products and sponsorships

👎Lack genuine creativity or talent

👎Fake and inauthentic

👎Expensive to work with

And while it's true that some of the bigger names can command big bucks, there are plenty of micro-influencers out there who are more affordable and still have loyal followings. Plus, consider the cost compared to traditional advertising. The nearly $240 billion (!!!!) going toward digital advertising in 2022 is a staggering amount. Compared to that, the $4.14 billion being spent on influencer partnerships is pocket change.

👉So, if you're looking to get your product or service in front of more eyes, consider partnering with an influencer. They can help ya reach a wider audience and build trust with potential customers. And who knows, it might just be the boost your business needs to take it to the next level. 😏

Wondering if an influencer makes sense for your content strategy? Drop us a line!

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