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  • Writer's pictureTanya Kostetsky

Repurposing content doesn’t just mean copy/paste

Let’s bust this myth real quick, y’all: Repurposing content =/= Copy + Pasting from one platform to another.


Sure, the message behind your content is super duper important, and its performance will definitely depend on how heavy that message hits home (not entirely, this is just ONE factor).


What matters even more for content performance in most cases? Your content’s DELIVERY. Thanks algorithm. 🙄😂


Think of it like this: if you have a well-defined niche, you probably talk about the same like 2 or 3 things in your content ALL THE TIME. So if that's the case, why would one post perform better than another?


The short answer: Because of the way you packaged it. ⚡️


So next time you post something that’s kinda ~flopulous~ … shift your thought process from


😭"No one cares about this!"

to…

🤔"How could the delivery of the message be more effective?"


That’s the ticket, pals. AND it applies beyond your content — but also for your offers, your mission, your ads, and the like.


Your message is fire. But the delivery should stoke the flame, y’know? Love this tip? We've got more for you on our email newsletter 👉 On the Haus.




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