Ok y’all, let’s talk social media.
Oooo, baby. Social media. We love to hate it, we hate to love it, and everything in between. Contrary to what you may have been told 😒 content marketing and social media are not the same thing.
Social media can be PART of your content marketing strategy, but content marketing =/= social media. Kinda like how all bourbon is whiskey, but not all whiskey is bourbon. #IYKYK
Believe it or not: you can have a bangin’ content marketing strategy without social media. But, let’s be real — more times than not, your target audience is active on at least ONE social media platform; therefore, it should be included in your content marketing strategy.
Including social media as part of your content marketing strategy has oodles of benefits that just can’t be denied, like…
⚡️Building strong AF brand awareness
⚡️More personalized customer service
⚡️Ability to repurpose content (aka save time & create multiple returns on your output)
⚡️Increase revenue with both organic & paid posts
⚡️Create user-generated content when users share your product or boast about your services
There are TONS of other benefits beyond here, too — but these are some of our favorites.
Wanna get more out of your social media game?
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