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  • Writer's pictureTanya Kostetsky

The Difference Between Digital Marketing & Content Marketing

If you've noticed people using the terms "digital marketing" and "content marketing" interchangeably, you're not alone. But let's set the record straight: these two types of marketing may both involve the internet, but they are definitely not the same thing. 🙅🏽‍♀️

Digital marketing refers to any marketing efforts that use digital channels, like websites and social media, to reach customers. This includes tactics like email marketing, search engine optimization, and even display advertising (you know, those ads that show up in your social media feeds).

Content marketing, which falls under the digital marketing umbrella, ☂️ is a specific strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal? Driving profitable customer action. 🤑

What does this look like in practice? 🤔

Let's say you're a virtual yoga instructor. Through content, you can connect with your audience and share your knowledge and expertise. And when you create valuable content that speaks directly to your target audience, they'll be more likely to make purchases from you. But here's the catch: it has to be valuable. No one wants to waste their time with mediocre content. So put in the effort to create something that your audience will really benefit from, and they'll thank you by coming back for more.

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