There's a ✨fundamental rule✨ in marketing that takes a little discipline but is undeniably true: You can't be everything for everybody.
Creating a marketing strategy that serves all consumers is impossible. The human race is so *very* diverse! The truth is that you cannot please everyone all the time, and you cannot offer anything that everyone would want at all times.
TL;DR If you try to sell to everyone, you'll end up selling to no one 🙅🏽♀️
By understanding your target market, you can identify the best advertising platforms, products, and messages to attract prospects.
It might seem counterintuitive , but you'll be wayyyyy better off appealing to a small group of loyal customers than trying to attract literally everyone at the same time.
+ with 68%* of consumers expecting ALL experiences to be personalized it goes without saying: generic is so OUT!
* @zendesk 2022 customer experience trends report