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  • Writer's pictureTanya Kostetsky

5 ways to build a strong online presence on a shoestring budget

Building a strong online presence doesn't have to break the bank! 💸✨ 

In fact, there are plenty of cost-effective strategies you can implement to boost your brand's visibility and reach.

Check out these 5 budget-friendly tips to make every penny work hard for you:

1️⃣ Build a Stellar Website

Your website is your digital storefront, so make it shine! Invest time in researching a good domain name that aligns with your unique venture. Consider using an industry-specific domain extension for maximum branding impact. And don't worry if you're not a coding whiz—tools like GoDaddy Website Builder can help you get started with building a professional website that represents your brand.

2️⃣ Actively Engage in Internet Marketing and Social Media Promos

Use the power of internet marketing and social media to your advantage!

Here are some tactics you can utilize here:

👉 Create a business listing on Google My Business to improve local search visibility

👉 Use Google Ads to reach your target consumers at the right time

👉 Actively engage with your audience on social media to build a strong brand reputation

3️⃣ Make Content Marketing a Priority

Content marketing is a budget-friendly strategy that can yield great results. Create a mix of keyword-rich, long-form content that engages users and improves your SEO as well as short-form content like industry news, product updates, personal stories, and more to provide value and build a loyal following. Get wild and test out various content formats to see what sticks, and repurpose your content to maximize its reach and impact.

4️⃣ Build Your Email List

Don't underestimate the power of email marketing! This cost-effective way to nurture relationships with your audience and drive conversions. Build your subscriber list with value-packed freebies like an eBook or another resource that requires an email address for access.

5️⃣ Participate in Online Communities

Expand your reach and build relationships by actively participating in online communities. There’s a good chance your audience is on platforms like Reddit and Quora, where you can engage in discussions and answer their Qs directly. Great for staying on top of brand management! ⚡️

A strong online presence doesn't HAVE to come with a hefty price tag.

By implementing these budget-friendly strategies, you can make significant strides in boosting your brand's visibility, engaging your audience, and driving business growth.

Buuuut, if you wanna be 100% sure your marketing dollars are working as hard as possible for you…

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