Hey business owners — let’s avoid the sleazy used car salesmen tactics in your social content and email marketing strategies. Mmmk?
Before you tell your followers and subscribers to BUY BUY BUY, here are 4 things you should do before selling in your content:
🤓Educate: Share your knowledge and provide value to your potential clients/customers. What questions are they asking and how can you answer them?
👍Engage: Start a conversation and get people talking. Ask for feedback, opinions or experiences. Build a relationship before making the sale.
🤸♀️Entertain: Show that you understand your target audience and what they're interested in. Share content that will make them smile or resonate with them.
🌟Inspire: Make people feel something and inspire them to take action. Whether it's sharing your post or wanting your product, make them want to be a part of your brand.
First comes value, THEN comes trust and buy-in. Don’t ask your potential clients/customers to come home with you before buying them a beer first. 😉