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  • Writer's pictureCaroline Trennepohl

#realtalk: Content performance isn’t JUST about messaging, copy, design, strategy etc

What better way to end the month than with a little #realtalk from your favorite Content Cowperson? 🤠

#realtalk: You can have the most stunning design, the wittiest copy, and the most airtight strategy — but if your audience doesn't give a hoot about what you're saying, it's allllll for nothing. 😅 Whomp whomp.

That's why one of the 🔑 factors in content performance is ensuring that your audience has buy-in and a reason to care.

💡Think about it this way: If you're speaking to a group of people who don't feel like your message is relevant to them, they're not going to engage with you no matter how many fancy words you use. You need to make sure that your content is tailored to your audience's needs and interests, and that they understand the value in what you're offering.

So, how can you create content that truly resonates with your audience? 👉Start by listening to them! Pay attention to their problems, their interests, and their behavior. Use that information to create content that speaks directly to them and offers a solution to their problems. Remember, your audience is the heart of your content marketing efforts. If you're not creating content that they care about, you're just spinning your wheels. And we don’t want that. 😒

Take the time to get to know your peeps and craft content that speaks to their needs and desires. That's how you'll truly make an impact. 👊

And if you want a stellar content marketing partner on your side to make that happen… tap that link in bio, baby!

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