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  • Writer's pictureTanya Kostetsky

Content Marketing =/= Social Media

Ok y’all, let’s talk social media.


We love to hate it, we hate to love it, and everything in between.


Contrary to what you may have been told 😒 content marketing and social media are not the same thing.


Social media can be PART of your content marketing strategy, but content marketing =/= social media. Kinda like how all champagne is sparkling wine, but not all sparkling wine is champagne. #IYKYK 🥂


Believe it or not: you can have a bangin’ content marketing strategy without social media. But, let’s be real — more times than not, your target audience is active on at least ONE social media platform, therefore it should be included in your content marketing strategy.


Including social media as part of your content marketing strategy has oodles of benefits that just can’t be denied, like…


⚡️Building strong AF brand awareness

⚡️More personalized customer service

⚡️Ability to repurpose content (aka save time & create multiple returns on your output)

⚡️Increase revenue with both organic & paid posts

⚡️Create user-generated content when users share your product or boast about your services


There are TONS of other benefits beyond here, too — but these are some of our favorites.


Wanna get more out of your social media game? Keep your eyes peeled on our feed in the next few days for more nitty gritty details on specific social platforms & content types — and head to the link in bio to get on our email list — aka our two cents, On The Haus. 💸

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