“Hey TK, what the f*ck is content marketing, anyway?”
Well… I’m glad you asked. 😏
Listen — I’ll start off by saying, I’m *not* one of those people who are like, “Traditional marketing is dead.” Because it’s just not true. 🙅🏽♀️
BUT, content marketing is absolutely part of the “traditional marketing mix,” in 2023. And it’s truly more important than ever to do a DAMN GOOD job with it.
The folks over at Content Marketing Institute defined it beautifully. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
TL;DR — content marketing = providing valuable content FIRST to nurture, grow, and build trust with your audience before jumping right into bed with ‘em.
If you’re a human who exists online (which, you must be if you’re reading this LOL), then you benefit from content marketing every freaking day. And have been for a longggg time now!
And if you’re a human who also happens to own a business, here’s why your content marketing efforts are uber important:
👉Increase brand awareness & loyalty
👉Educate your leads and prospects about the products and services you offer — and why they’re the bomb dot com
👉Create a sense of community around your brand #brandadvocates
👉And the one you’ve been waiting for… boost conversions (make that $$!)
Y’know how the kids are saying “everything is content”? Well, they’re not wrong. This Elder Millennial can confirm. ✌️
So just remember the Content Haus ABCs:
👏🏽 Always
👏🏽 Be
👏🏽 Capturing